• Let There Be Bright! Five Tips For Real Estate Photography

Tip #1 - Find All Of The Light Sources Before You Start Shooting

“These need to be brighter” is the most common phrase you will hear from agents when they look at your images. This is considered by some professional real estate photographers as the golden rule. I don’t know about that, but It is extremely important!

Make sure to discover all of your lighting options before you start shooting. This could mean opening all the curtains, turning up all the light dimmers, using flash, and more.

Brighter is always better in real estate photography. Figure out the light that’s available to you and make use of it.

Tip #2 - Invest in a Wide-Angle Lens

Include more in your frame by investing in a wide angle lens. Field of view is the part of the scene in front of you that’s visible through the camera. As your focal length gets lower (70mm, 50mm, 35mm, 24mm) your field of view gets LARGER. You will be including more of the room (or scene) in your shot.

This really helps when you’re photographing small rooms. This can get tricky, and a wide angle lens gives you more wiggle room in tight spaces.

Tip #3 - Use A Tripod

The less available light, the darker your photo will be. You can counter this by opening your shutter longer! In manual mode, this is SHUTTER SPEED (S). Let more light in.

The catch is that you will need to stabilize your camera. The longer your shutter is open, the more motion blur there will be.

By putting your camera on a tripod, you stabilize things and get a brighter photo that’s still sharp!

Tip #4 - Take Shots During the “Magic Hour”

The magic hour (or golden hour) in photography is the last hour of light before sunset. You can avoid mid day harsh light and overexposed highlights because the light is softer and diffused.

Golden hour light is not pouring down on your scene like midday light. It’s more directional and allows for flattering highlights and details to be seen

Tip #5 - Take A Lot Of Images

The more you have to choose from, the better. If your client needs 24 images that cover the interior of the house, take four times that many and choose the sharpest and better composed shots.

You can increase the “happy accidents” this way! Sometimes the best photos from a shoot are the ones where you didn’t mean to catch something special, but you did.

Article By John McLenaghan

ThemeSong Media - Orlando, FL





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